Business Development in chemicals
SpecialChem accelerates Technology and Business Development in chemicals
Polling results: 2012 business development in chemicals and materials, what will be your main focus?
Posted by on November 17, 2011
Polling results (Sept. 2011): “2012 business development in chemicals and materials, what will be your main focus?”
- Introducing new technology platforms – 29%
- Finding high-value niches – 21%
- Developing new applications – 18%
- Launching new product grades – 17%
- Developing new regions – 15%
Based on the above polling results, “Introducing new technology platforms” seems to be a strong focus for business development in 2012. Do you see changes in the way you would approach it in the current environment (economy concerns, regulations …)?
[SpecialChem] Best Practices for state-of-the-art Business Development in Chemicals and Materials
Posted by on November 16, 2011
Whether you need to introduce a new technology to the market, enter new applications or reach faster the peak revenues for a new product grade, you can benefit from SpecialChem 10-year experience in Commercial Acceleration for specialty chemicals and materials.
Check out this webcast:
or visit: http://www.specialchem.com/im
Practical Case: Introducing New Technologies or how to displace established formulation practises
Posted by on August 24, 2011
You recently launched a new chemical platform, a new technology, a new product?
It has great benefits but the market adoption seems to be slower than expected?
You already know that, in order to make formulators adopt your new additive, resin, pigment or material technologies, they will have to:
- Be aware of your technology
- Be sure that benefits will be greater than switching costs
- Be “in motion” meaning they are or will have a project that could benefit from your solution
This practicle case shows how in the first 12 months of a 2-year business development program , a major chemical company:
- Made over 10,000 coatings professionals aware of its new technology
– Educated over 5,000 formulators on the new technology benefits
– Generated over 200 leads which converted into 50 commercial assessment projects
Practical case: Introducing New Technologies in Coatings and Inks or how to displace established formulation practises
Posted by on August 23, 2011
Introducing New Technologies in Coatings and Inks or how to displace established formulation practises
… a leading chemical company, has developed a new technology as an alternative to some of its existing products used in Coatings. This technology offers strong and quantifiable benefits, but in order to use it, Coatings and Inks formulators have to change drastically their formulation practices. At Client, limited sales and marketing resources have been allocated to this project until commercial success is proven. Read the full business development case
Interested in learning how online networks can help you accelerate your business development.
Human qualification is key to business development in chemicals
Posted by on August 22, 2011
Human qualification by business development experts is key to projects detections and initial partnerships
Online business development in chemicals helps to detect first target applications and companies that are interested in the new technology.
However interest does not necessarily translates into easy cash generation. SpecialChem refines the findings of online marketing with a human qualification follow-up. SpecialChem’s industry-experts contact by phone the identified companies to validate their interest, understand their needs, and suggest further steps.Typical interest validation indicators include:
- Technical issue to solve
- Existing development project
- Willingness to invest in application development
- Management support
- Collaboration openness
Firms that score well on these metrics are good candidates as initial partners for the technology introduction.
Read the full article: “how to reduce risk and increase speed of new technology introduction in chemicals?“
More about SpecialChem’s Business Development Solutions.
Accelerating New Technology Launches & Finding Niche Applications
Posted by on August 18, 2011
Advances in Business Development Strategies for Specialty Chemicals & Materials
Launching new technologies in Specialty Chemicals & Materials is often a long and complex challenge — not only from the early R&D and strategic marketing perspective, but straight through to the operational launch.
- Do you have a new technology that you need to launch?
- Do you really know your differentiation, by market segment?
- How will you efficiently and effectively communicate to your core targets?
- Do you need to penetrate high value niche applications?
- How will you measure success in 3 months, 6 months, 1 year?
Register to benefit from SpecialChem’s 10+ years of experience in helping people like you to not only accelerate your new technology launch but to effectively track and measure results right down to the first evaluations and resulting sales!
- Find the most targeted approach to educate your core & adjacent markets
- See the results of the most advanced techniques in lead qualification and prospect behavior analysis
- Learn best practices in measuring results - how to run an efficient, effective launch
- See how some of your peers successfully displaced established technologies in the market
Bring your New Business Development in Chemicals to the next stage.
SpecialChem announces the launch of a new business-oriented Open Innovation service specialized in chemicals and materials
Posted by on July 20, 2011
SpecialChem announces the launch of a new business-oriented Open Innovation service specialized in
chemicals and materials. Based on a community of more than 450,000 registered formulation, material or design engineers, this service has been developed in close collaboration with Fortune 500 clients to support technology scouting and out-licensing.
Read the full article
- PRWEB – July 20th, 2011
Why did Nyco Minerals select the Exclusive Technology Center from SpecialChem?
Posted by on June 30, 2011
“Our extensive portfolio and application focus, coupled with our strength in engineered reinforcements are all outlined in Nyco’s Wollastonite Center with SpecialChem,” said Peter Goodwin, President & CEO for Nyco. He added “We want to optimize our brand and technology exposure in this competitive environment. For this reason, SpecialChem global community of decision makers and formulators was the logical channel to present our innovative reinforcement technology.”
Read the full PR to see how SpecialChem Business Development Solutions impacts Nyco’s brand and technologies.
Your direct customers do not see the value your chemical brings?
Posted by on June 16, 2011
Your customers’ customers see benefits but not direct customers: the value chain length issue It is not rare that the new technology “introducers” develop a technology that provides improved benefits for the final users but fail to make the new technology attractive to the direct customers. For instance, technologies that reduce the thickness of adhesive films in flexible packaging or thickness of coatings in powder coatings are very interesting for final users, but not for formulators who would see the volumes they sell be reduced significantly.
In such cases, they might block the introduction of the new technology, and its spreading through the value chain by preferring not to develop products based on it. Besides, direct customers, especially if they have a large market share with their own products based on your old technology might not be keen to share the risks. In case of failure their market position could indeed erode considerably…
Using online industry networks to maintain technology leadership in chemicals
Posted by on May 17, 2011
Chemtura recently announced partnership on antioxidants with SpecialChem.
This outlines the fact that, even at major corporations, efficient technology education and branding is key to maintain leardership and support long-term growth. It is the role of Exclusive Technology Centers on specialchem4polymers.com with its 120,000+ network members.
“Our investment in the SpecialChem Technology Center and our antioxidant innovations outlined on the site, are a demonstration of this commitment and provide just a taste of the developments and expansions in which we are currently investing” Peter Smith, General Manager, Chemtura Antioxidants & UV Stabilizer Solutions business …
